Delivered an agile, scalable methodology for pinpointing influential specialists, deployed within just 4 weeks.
A leading UK provider of data, insights, and intelligence within the healthcare and pharmaceutical sectors. The company supports its clients and NHS stakeholders with analysis, visualisation, and service modelling that drive improved patient outcomes and healthcare efficiency.
The client needed a reliable method to accurately identify and engage Key Opinion Leaders (KOLs) in critical and niche healthcare areas like Triple Negative Breast Cancer and Chronic Lymphocytic Leukemia. These specialists are vital for effective product marketing, strategic guidance, and uncovering unmet healthcare needs.
Merit designed and executed a swift, structured solution, creating a robust scoring methodology that leveraged 30 weighted parameters across five key categories. Comprehensive data scraping, universe building, and refinement enabled accurate identification of true KOLs, ready for immediate client engagement.
Whatever the challenge, whatever the industry, our teams work side-by-side with clients to design systems that perform today and evolve for tomorrow. That’s why leading businesses trust us to turn their toughest data ambitions into reality.
