Automated processes and targeted research delivered 50% fewer email bounces and 400,000+ validated contacts annually.
A global leader in exhibitions and events serving sectors such as learning, healthcare, technology, and veterinary services. Operating more than 70 recurring events annually across the UK, US, APAC, and EU, their marketing relies heavily on accurate, targeted contact data. Their goal: Improve data accuracy, reduce campaign bounce rates, and expand coverage, particularly among hard-to-reach small businesses.
High bounce rates of 30%-35% were damaging campaign performance, while the limited online presence of smaller niche businesses made reliable contact sourcing difficult. Additionally, strict limits on contacts per company restricted data volume and scalability.
Merit introduced targeted, automated, and rigorously validated data collection. Contacts were sourced in smaller batches close to campaign dates to ensure freshness and accuracy. Advanced automation was combined with strategic web research and social media scraping to build comprehensive, reliable databases.
Whatever the challenge, whatever the industry, our teams work side-by-side with clients to design systems that perform today and evolve for tomorrow. That’s why leading businesses trust us to turn their toughest data ambitions into reality.
